What Makes Advertising Effective Essay Example | Topics and Well Written Essays - 1750 words

What Makes Advertising Effective - Essay ExampleTo pull in the mind of the customer orient towards the product and importantly entice, push them or even seduce them to elucidate the buying decision, advertising plays a key role. To achieve that for an organization, the entire marketing department in tie with other departments will initiate various marketing strategies. Among the many marketing strategies, advertising occupies a bounteous role. Advertising plays a very important role in the marketing process. It increases the consumption of a grumpy product or service and reinforces the image of the brands, by continuously raising awareness (Blurt It). For a booming marketing strategies and importantly to come up with sound advertising endures, it is of great importance to first set out out and focus on the mental state and the resultant behaviors that will be shown by the prospective customers before they imparts the crucial buying decision. So, one of the key aspects of comi ng up with an effective advertising campaign is understanding these mindsets of the customers. Then, the other key aspects will be the creativity, shock factors and other enticing factors featured in the advertisements. Among these factors, one of the key factors that spring advertising not only a roaring success and withal makes an in-depth impact on the customers is the emotion aspects featured in the advertisements. So, this paper will discuss the aspects that makes advertising an effective at the same time a successful one, particularly how the incorporation of emotional elements can make the advertisements optim bothy effective. Advertising is a way of attempting to persuade the earshot in order to purchase a certain product or service. It is a way of communicating in order to encourage the audience to continue using or buy a new product or service. It can be a way of informing or reassuring the employees or shareholders of a certain company that it is heretofore feasible and thriving. Advertisers use the mass media including newspapers, television, radio, magazines, or posters in order to reach the intended audience. New ways of advertising include the use of mails, websites, and text messages. Advertisements appear in many various forms and across all media (new and traditional). They are, basically, short messages inserted into the flow of a broadcast programme, or in a magazine or newspaper. (MacRury 2009). The radiation diagram of the advertisements will differ according to the purposes and the product or service, which has to be advertised. However, there is a common pattern. This was also pointed out by MacRury (2009) who state Advertisements invite the audience to consider the advertising proposition (for 30 seconds during the break, or as their eyes drift over a story feature towards a half-page photograph) a commercial interlude to the main media communication and against the flow of other advertising communications. One of the basic as pects which will make the advertisements effective is, understanding the targeted customers background, particularly the cultural aspects and come up with in ad campaign. Studies have prioritised the psychological, affectionate and cultural contexts within which consumers relate to commercial information and the roles that marketing media play in their lives (Aitken, Gray and Lawson 2008). As per these studies, people get influenced by marketing strategies based on their cultural background and hence the consumer is real the focal point of an advertisement and not the advertisement itself per se. Effective advertisi